The Brand
Rapid is in control of the whole product process starting with research & development, manufacturing, distribution and all the way to marketing. Constant improvement of this process has made Rapid the leading fastening specialist in 120 countries all over the world.
Brand History
A Story about Entrepreneurship and Smart Engineering |
In 1936 Olle Westlund and a friend established Hestra Celluloid & Sportvarufabrik in their own 40 sqm workshop. After some disagreements Olle was on his own in 1938 working with celluloid (a precursor to clear plastic), making map sleeves for military use and face covers for motorcyclists.
At the time, the armaments race in Europe, led to a shortage of many everyday items. Isaberg Verkstads AB – the new company name – soon produced hair curlers and cycle bells. Thus metalwork was introduced in the company.
The map sleeves were assembled with staples using stapling pliers imported from Germany. In 1942 a bomb hit the German factory and the import of pliers ceased. Olle and Simon acted fast, and only 5 months later started the production of Rapid 1. This model, only slightly modified, is still made under the name K1 and is still a bestseller with around 900.000 units per year.
Model 1 was followed by the legendary stapler K2 (has been displayed at the Museum of Modern Art in New York), hole punches, staples and a wide variety of other models. 1950 saw the first hammer-tacker, and the first stapling-gun in '57.
|
